LP741 · Senior Manager · EY Studio+

Luca
Pulira.

Solution Architect & Full-Stack Engineer. Twenty-five years building systems — from Java client-server architectures to headless commerce, through to cloud infrastructure and technical governance.

25+ years of experience 10+ technological eras navigated Enterprise · banking · pharma · energy · retail
Explore the journey → LinkedIn profile ↗
Every technology had its season. In each, direct involvement: from architecture design to development, all the way to production.

I started as a Java Developer in the late '90s, on client-server architectures and HTTP push. From there, a continuous path: data warehouses, J2ME and Symbian mobile, native iOS, headless APIs, enterprise CMS, omnichannel e-commerce and cloud infrastructure.

Today my role is to connect the parts: design architectures that endure, integrate heterogeneous systems (ERP, CRM, commerce, physical stores) and lead teams and technical governance.

01

Journey

Professional path · today → 1998
EY Studio+ · Today

Senior Manager — Solution Architecture & Delivery

Today at EY Studio+, EY's experience transformation studio where design, technology and business vision meet. I lead solution architecture and technical delivery: from enterprise content and data platforms (CMS / PIM Pimcore) to the integration of complex ecosystems, with governance of teams and processes.

Solution ArchitectureExperience TransformationPimcore · PIM/CMSSystem IntegrationTech GovernanceTeam Leadership
EY Studio+
Pimcore
AWS
Microsoft Dynamics 365
Hera · Energy

Technical coordination & governance

Technical coordination of the development team and governance for Hera, in the energy sector — where architecture meets organisation and processes.

Tech LeadershipGovernanceTeam Coordination
Client: Hera
Veralab · Solution Architect

Omnichannel e-commerce on AWS

Solution Architect for Veralab's e-commerce: AWS infrastructure, Shopify Plus integration, Dynamics 365 (ERP/CRM) and HubSpot CRM for marketing. Physical store integration, serverless and ECS processes, backed by MongoDB Atlas.

AWSShopify PlusRemixShopify HydrogenDynamics 365HubSpotServerlessECSMongoDB AtlasOmnichannel
AWS
Shopify Plus
Microsoft Dynamics 365
HubSpot
MongoDB Atlas
Client: Veralab
Sky · Media

Content refactoring & replatforming

Refactoring and replatforming for Sky: a static-generated content platform based on Jekyll and Symfony, deployed on AWS serverless infrastructure.

RefactoringReplatformingJekyllSymfonyStatic Site GenerationServerlessAWS
AWS
Sky
Selected projects

Blockchain, interactive catalogues & beyond

Web app supporting a blockchain platform for the Chilean Ministry of Energy. Hybrid mobile apps for interactive catalogues for iGuzzini. Plus projects across banking, pharma, retail and public administration.

Blockchain Web AppMobile ibridoCataloghi interattivi
Clients: Unicredit · Zambon · Fondazione Cariplo · L'Oréal (B2B) · Turin Airports · Magniflex
2010s → today · Commerce

Headless, headful e-commerce & custom storefronts

The commerce era: WooCommerce in headless and headful flavours, and custom React/Vue storefronts on Next and Nuxt, with CRM and ERP integration.

WooCommerceReactVueNext.jsNuxtCRM / ERP
2010s · Headless & CMS

Headless solutions & REST APIs

The age of APIs: headless backends and REST services in Ruby and PHP, on open-source CMSs such as Drupal and WordPress.

REST APIRubyPHPDrupalWordPressHeadless
2010s · Native iOS

Native iOS development — Objective-C & Swift

The smartphone changes everything. Native iOS development, first in Objective-C then in Swift, for apps aimed at major brands and public administration.

Objective-CSwiftiOS Native
Clients: MTV · Italian Ministry of the Interior
Mid-2000s · Mobile (pre-smartphone era)

J2ME & Symbian mobile development

The arrival of mobile: J2ME and Symbian applications, in direct collaboration with the major players of the telco ecosystem.

J2MESymbianMobile
Collaborations: Nokia · Vodafone
Early 2000s · Internet Companies

Data Warehouse & statistical dashboards

At the internet companies of the time, the shift to data: data warehouses and statistical dashboards on Oracle and MySQL relational databases.

SQLOracleMySQLData WarehouseBI / Dashboard
Companies: Interfree · Dada (Supereva)
Late '90s — early 2000s

Java Developer · Client-server architectures

The first systems: client-server architectures and HTTP push solutions when the web was still young. Enterprise foundations built in Java.

JavaClient-ServerHTTP Push
Clients: Engineering · Findomestic
02

Method

AI-augmented · today

Twenty-five years of continuous evolution, adopting the most solid and mature technologies of each era. Today that frontier is AI: agents, LLMs and a data-driven approach woven into the way I work — across development, design and analysis — to improve the quality, speed and reliability of solutions.

Java · Client-Server→ Data & BI→ Mobile→ iOS native→ Headless & API→ Commerce→ Cloud→ AI · Agents · LLM
01 Development

AI-assisted engineering

AI agents and LLMs integrated into the development flow: accelerated scaffolding, refactoring, testing and code review. Architecture sets the direction, AI multiplies the execution.

AI agentsLLMAgentic codingCode generationAI code review
02 Design

Data-driven & generative design

Data-driven design decisions and generative exploration with LLMs: concepts, interfaces and prototypes in hours, not weeks. Living design systems and rapid iteration, to reach the right decision sooner.

Data-driven designGenerative UIRapid prototypingDesign systems
03 Analysis

Data-driven analysis

Data-driven analysis with LLMs and agents: data, requirements and legacy systems distilled into actionable insight to support architectural choices.

Data-driven analysisLLMRequirements miningLegacy discovery
Human-in-the-loop

AI amplifies judgement — it does not replace it. Quality, security and governance remain under human and architectural control.

03

Skills

The stack, by domain
Languages
  • Java core
  • Swift / Objective-C
  • JavaScript / TypeScript
  • PHP
  • Ruby
  • SQL
Web · Client & Server
  • React next
  • Vue nuxt
  • Remix
  • Shopify Hydrogen
  • SSR / SSG / CSR
  • iOS native / hybrid
Backend & CMS
  • REST API / Headless
  • Pimcore PIM
  • Drupal
  • WordPress
  • WooCommerce
Cloud · Solution Architecture
  • AWS serverless · ecs
  • Azure functions · app svc
  • AI services bedrock · azure ai
  • Event-driven architectures
  • Microservices & API
  • MongoDB Atlas
Commerce & Integrations
  • Shopify Plus
  • Dynamics 365 erp/crm
  • HubSpot CRM
  • Physical stores / omnichannel
Data & Query
  • Data structures core
  • SQL relational
  • MongoDB nosql
  • Oracle / MySQL
  • Data Warehouse
Architecture & Leadership
  • Solution Architecture
  • Multi-cloud AWS / Azure
  • AI solution integration
  • System integration
  • Tech governance
  • Team coordination
Certifications
AI Excellence Tech Program — POLIMI Graduate School of Management & EY
AI Excellence Tech Program
POLIMI GSoM · EY
Pimcore Certified Senior Developer
Pimcore Certified Senior Developer
Pimcore
Agile Business Consortium Scrum Master — APMG International
Scrum Master
Agile Business Consortium · APMG
Education
04

Clients & Sectors

A selection
UnicreditBanking
EYEnterprise
VeralabRetail / Beauty
HeraEnergy
L'OréalB2B
ZambonPharma
iGuzziniLighting
MagniflexManufacturing
Fondazione CariploNo-profit
Aeroporti di TorinoTransport
MTVMedia
Ministero dell'InternoGov · Italy
Min. EnergiaGov · Chile
NokiaTelco
VodafoneTelco
EngineeringIT
Available for new challenges

Let's build
something solid.

Let's connect on LinkedIn ↗